Marketing Archive
Browse the greatest marketing of all-time.
6 Pieces of advice David Ogilvy would give modern-day marketers
- Everyone talks about how great Ogilvy was, but would his tactics work in the modern age of marketing? Here are 6 lessons David Ogilvy would give a modern-day marketer.
Ogilvy's Hack To Make Your Ads More Interesting
- What's the simplest way to make your advertising more interesting? David Ogilvy's answer: Add some story appeal.
David Abbott's Trick To Building Trust In Your Ads
- Abbott reveals why a small admission gains a large acceptance in communication.
Stanford Professor's Product Launch Lesson
- Steve Jobs' product launch lesson that changed marketing forever.
A Shortcut To Gaining Trust With Your Ads
- How Bill Bernbach's small admission technique revolutionized advertising.
How Richard Branson Got Cheap Attention
- The guerrilla marketing tactics that made Virgin a household name.
How To Market Your Company According To Richard Branson
- Richard Branson shares his philosophy on building a memorable brand.
5 Key Marketing Principles From Rosser Reeves
- The USP pioneer's timeless lessons on effective advertising.
Headlines: 7 Lessons From History's Best Headline Writers
- Master the art of headline writing with lessons from advertising legends.
How To Write Great Copy (Lessons From History's Highest Paid Copywriter)
- Gary Halbert's 25 letters contain all his best marketing & copywriting advice.
Dave Trott's 3 Elements Of Great Ads
- Impact, Communication, Persuasion - the framework for all great advertising.
Dave Trott's Predatory Marketing Principles
- 7 priceless marketing principles I learned from Dave Trott...
5 Lessons On How To Craft Great Ads From David Abbott
- 5 lessons on marketing from the best copywriter you've never heard of.
How Otis became the world's most popular elevator brand
- How Elisha Otis went from at a loose end to selling 1000s of elevators with one simple stunt...