Headlines: 7 Lessons From History's Best Headline Writers

Master the art of headline writing with lessons from advertising legends.

David Ogilvy said: "On the average, five times as many people read the headline as read the body copy." That means your headline is 80% of your ad's effectiveness. Here are 7 lessons from the masters: Promise a benefit Include news when possible Use specific numbers Spark curiosity Keep it simple Make it believable Test, test, test