How To Write Great Copy (Lessons From History's Highest Paid Copywriter)

Gary Halbert's 25 letters contain all his best marketing & copywriting advice.

Gary Halbert was the highest-paid copywriter in history. From prison, he wrote 25 letters to his son containing everything he knew about marketing. Key lessons: Cheap attention never pays The best marketers steal (ideas, not copy) Focus on better deals, not better marketing Every promotion needs a reason Curiosity is always a great hook Don't trust feedback - trust what they buy Tell stories Always personalize and customize