Dave Trott's Predatory Marketing Principles

7 priceless marketing principles I learned from Dave Trott...

Dave Trott is a legend in British advertising. His 7 principles: All marketing should tick "The Trott 3" (Impact, Communication, Persuasion) Stop focusing on the 7% (ads remembered negatively) Always lean towards impact Different is always better Don't listen to people with big budgets Think upstream Focus on the thing that never changes: the consumer